The defining attribute of a good Web site is that it gives people what they want and takes account of the fact that not everyone is looking for the same information. One of the advantages of the Internet over traditional media is that it's very easy to find out the kind of content your users are looking for. While a magazine publisher can't peer over the shoulder of every reader, a Web developer can effectively do just that. Editorial direction should be statistic-driven. Look at the document hits and see which articles or site sections are loaded most often.

FEATURES

CUSTOM DATE RANGES
Generate reports for any user-specified date range.

CAMPAIGN MANAGEMENT
Manage your advertising campaigns through an easy-to-use administration interface and track the click-through rate, bounce rate and conversion rate of your advertising activities

E-COMMERCE TRACKING
See the exact dollar value generated by advertising campaigns, search engines, CPC search engines and affiliate partners

CPC SEARCH ENGINE SUPPORT
Advanced search engine reporting allows you to track the results and conversion rates of your Overture, Google, Findwhat and other pay-per-click campaigns.

ADVANCED DEMOGRAPHICS REPORTS
The 'Countries' and 'Areas of the World' reports are now based on a carefully maintained geo-location database that is more accurate than using reverse DNS or WHOIS lookups. You can access the old version of each report using the link in the 'Related' section.

SCHEDULED REPORTING
Schedule reports for daily, weekly or monthly delivery directly to your mailbox. Click on the icon to set up scheduled reporting for your web site.

FEATURES COMING SOON

E-MAIL CAMPAIGN TRACKING
Find out how many people open your E-Mail newsletters, and how many of them visit your web site.

ADVANCED LAST VISITORS REPORT
Get more information on returning visitors, see the Visit Path report of their first visit and more...

SEARCH WITHIN RESULTS
Search within the results of your reports to find exactly the information you're looking for quickly and easily.